Abstract

Strong interest in digital transformation to increase business value calls for new and improved theorising of the digital transformation process. Traditional perspectives fail to address the complex socio-technological challenges and entanglement of actions at multiple levels that characterise the process. This research adopts a flow-oriented perspective to extend the process frontier of digital transformation. This entails analysing the lines of action that intertwine to form storylines of digital transformation. Drawing on a multilevel longitudinal qualitative study, the research offers three valuable contributions: First, the paper advances the discourse on digital transformation by introducing the heretofore unrecognised phenomenon of transitional moments. Second, by introducing a novel taxonomy for lines of action, the paper demonstrates the evolving nature of the digital transformation process, surpassing conventional rational-system model interpretations. These two contributions broaden the process frontier of digital transformation by underscoring the dynamic and continuous nature of digital transformation, emphasising its non-linear progression, and rejecting the notion of an idealised direct path to a predefined goal. These two additions to the digital transformation discourse lay the foundations for our third contribution, which is a set of proposed research approaches for future investigations into digital transformation, regardless of research focus, phenomena, or domain.

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